Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The importance of and objectives of the corporate social responsibility initiative
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Background
There are a high number of businesses and industries which are operating today. The industries are able to work with the increasing use of internet all across the world. Digitalization has further led to globalization. Globalization means that the organizations of various countries can communicate with each other.
The organizations are trying to follow the modern trends of marketing from satisfying customers to the upgrading of their products. Also, the organizations are trying to upgrade themselves along with the awareness of the consumers and the customers.
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