The Hohner Marine Band harmonica retailed for €30 in Germany (see Exhibit 2). German retailers generally insisted on a 33% margin, and distributors took a 12% margin, based on the selling price of each. Hohner and its direct competitors sold a total of 800,000 units annually, with Hohner’s share at 75%. Hohner faced variable manufacturing costs of €2.70 per Marine Band, with fixed manufacturing costs of €900,000 and an annual advertising budget of €500,000. The Marine Band manager’s salary and expenses totaled €35,000. Marine Band salespeople working for Hohner were paid solely by a 10% commission on Hohner’s sales. Shipping costs, breakage, and insurance were €0.60 per unit. What is the unit contribution for Hohner?
The Hohner Marine Band harmonica retailed for €30 in Germany (see Exhibit 2). German retailers generally insisted on a 33% margin, and distributors took a 12% margin, based on the selling price of each. Hohner and its direct competitors sold a total of 800,000 units annually, with Hohner’s share at 75%.
Hohner faced variable
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What is the unit contribution for Hohner?
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