The Google Company Culture One of the reasons why so many people long to work for Google is because of its unique company culture. The corporate tech giant is famous for treating its employees like gold and providing them with innumerable perks in a laid-back, fun work environment. Unlimited free gourmet food and snacks; complementary massages; on-site daycares; and free fitness classes and gym memberships are just a few of the many benefits offered to Google employees-or "Googlers" as they are called. Given such an enviable work culture, it's no wonder that people around the world vie for positions at Google. This leaves Google in the fortunate position of being able to pick and choose only the brightest minds. In a nutshell, its awesome company culture attracts top talent and leads to happy employees. Happy employees translate to higher productivity and less turnover. Which ultimately leads to higher profit and greater overall success for Google. Moreover, Google leaders recognize that company culture is not about the mission statement or how much revenue was brought in in the past year. They understand that it's not even about that ping-pong table in the break room or the fancy nook areas sprinkled throughout the office. It's about the values held dear by the company and its employees. It's about how friendly and fun the work environment is. Above all else, it's about how team members treat one another and how the management treats employees. Source: successagency.com (a) Discuss any FIVE (5) Herzberg's motivating factors that could be applied to the Google company. (b) Explain how Google creates impactful employee training and development methods. (c) Analyze the Google's organizational structure and its characteristics (d) Identify the Google's marketing strategy
The Google Company Culture One of the reasons why so many people long to work for Google is because of its unique company culture. The corporate tech giant is famous for treating its employees like gold and providing them with innumerable perks in a laid-back, fun work environment. Unlimited free gourmet food and snacks; complementary massages; on-site daycares; and free fitness classes and gym memberships are just a few of the many benefits offered to Google employees-or "Googlers" as they are called. Given such an enviable work culture, it's no wonder that people around the world vie for positions at Google. This leaves Google in the fortunate position of being able to pick and choose only the brightest minds. In a nutshell, its awesome company culture attracts top talent and leads to happy employees. Happy employees translate to higher productivity and less turnover. Which ultimately leads to higher profit and greater overall success for Google. Moreover, Google leaders recognize that company culture is not about the mission statement or how much revenue was brought in in the past year. They understand that it's not even about that ping-pong table in the break room or the fancy nook areas sprinkled throughout the office. It's about the values held dear by the company and its employees. It's about how friendly and fun the work environment is. Above all else, it's about how team members treat one another and how the management treats employees. Source: successagency.com (a) Discuss any FIVE (5) Herzberg's motivating factors that could be applied to the Google company. (b) Explain how Google creates impactful employee training and development methods. (c) Analyze the Google's organizational structure and its characteristics (d) Identify the Google's marketing strategy
Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter16: Motivating Employees
Section: Chapter Questions
Problem 4DQ
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1(b) and 1(c)
Transcribed Image Text:The Google Company Culture
One of the reasons why so many people long to work for Google is because of its unique
company culture. The corporate tech giant is famous for treating its employees like gold and
providing them with innumerable perks in a laid-back, fun work environment. Unlimited free
gourmet food and snacks; complementary massages; on-site daycares; and free fitness classes
and gym memberships are just a few of the many benefits offered to Google employees-or
"Googlers" as they are called.
Given such an enviable work culture, it's no wonder that people around the world vie for
positions at Google. This leaves Google in the fortunate position of being able to pick and
choose only the brightest minds. In a nutshell, its awesome company culture attracts top talent
and leads to happy employees. Happy employees translate to higher productivity and less
turnover. Which ultimately leads to higher profit and greater overall success for Google.
Moreover, Google leaders recognize that company culture is not about the mission statement
or how much revenue was brought in in the past year. They understand that it's not even about
that ping-pong table in the break room or the fancy nook areas sprinkled throughout the office.
It's about the values held dear by the company and its employees. It's about how friendly and
fun the work environment is. Above all else, it's about how team members treat one another
and how the management treats employees.
Source: successagency.com
(a)
Discuss any FIVE (5) Herzberg's motivating factors that could be applied to the
Google company.
(b)
Explain how Google creates impactful employee training and development methods.
(c)
Analyze the Google's organizational structure and its characteristics
(d)
Identify the Google's marketing strategy
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