The following table contains information about three magazines. Publication Full Page 4 Women Aud color cost $ 125,700 (000) 9,200 $ 129,200 $11,500 Parenting Parents Prevention 11,633 8,300 If an advertiser run one ad in each magazine, what is the CPM for this entire advertising schedule (i.e., the schedule total CPM)? a. $23.2 Ob. $26.2 Oc$13.7 O d. $9.1

Practical Management Science
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Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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The following table contains information about three magazines.
Publication
Full Page 4
color cost
$ 125,700
Women Aud
(000)
9,200
$ 129,200
$11,500
Parenting
Parents
Prevention
11,633
8,300
If an advertiser run one ad in each magazine, what is the CPM for this entire advertising schedule (i.e., the schedule total CPM)?
O a. $23.2
O b. $26.2
Oc. $13,7
d. $9.1
Transcribed Image Text:The following table contains information about three magazines. Publication Full Page 4 color cost $ 125,700 Women Aud (000) 9,200 $ 129,200 $11,500 Parenting Parents Prevention 11,633 8,300 If an advertiser run one ad in each magazine, what is the CPM for this entire advertising schedule (i.e., the schedule total CPM)? O a. $23.2 O b. $26.2 Oc. $13,7 d. $9.1
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