The essence of strategic management is the study of why some firms outperform others. The solution is by performing different activities from rivals or performing similar activities in different ways. Only by doing these, sustainable competitive advantage can be achieved by the firms. Define strategic management. As in the definition above, state the things that are analyzed by the firm. Discuss FOUR (4) key attributes of strategic management that can help achieve sustainability for a firm.
The essence of strategic management is the study of why some firms outperform others. The solution is by performing different activities from rivals or performing similar activities in different ways. Only by doing these, sustainable competitive advantage can be achieved by the firms. Define strategic management. As in the definition above, state the things that are analyzed by the firm. Discuss FOUR (4) key attributes of strategic management that can help achieve sustainability for a firm.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The essence of strategic management is the study of why some firms outperform others. The solution is by performing different activities from rivals or performing similar activities in different ways. Only by doing these, sustainable competitive advantage can be achieved by the firms.
- Define strategic management.
- As in the definition above, state the things that are analyzed by the firm.
- Discuss FOUR (4) key attributes of strategic management that can help achieve sustainability for a firm.
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