The direct-mail marketing company ABG buys a customer list for € 5.000 (e.g. a list of personal and other data of women who gave birth in the ABG Maternity Hospital in March 20X0). ABG expects that the catalog will be usable for 3 years, but the greatest return on the catalog will be in the first year after acquisition. How will the €5,000 be recognised and how will you deal with it after the initial recognition?
The direct-mail marketing company ABG buys a customer list for € 5.000 (e.g. a list of personal and other data of women who gave birth in the ABG Maternity Hospital in March 20X0). ABG expects that the catalog will be usable for 3 years, but the greatest return on the catalog will be in the first year after acquisition. How will the €5,000 be recognised and how will you deal with it after the initial recognition?
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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The direct-mail marketing company ABG buys a customer list for € 5.000 (e.g. a list of personal and other data of women who gave birth in the ABG Maternity Hospital in March 20X0). ABG expects that the catalog will be usable for 3 years, but the greatest return on the catalog will be in the first year after acquisition. How will the €5,000 be recognised and how will you deal with it after the initial recognition?
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