You are a real estate agent thinking of placing a sign advertising your services at a local bus stop. The sign will cost $4,400 and will be posted for one year. You expect that it will generate additional revenue of $836 a month. What is the payback period? The payback period is months. (Round to one decimal place.)

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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### Payback Period Calculation for Bus Stop Advertisement

**Scenario:**
You are a real estate agent thinking of placing a sign advertising your services at a local bus stop. The sign will cost $4,400 and will be posted for one year. You expect that it will generate additional revenue of $836 a month. What is the payback period?

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#### Question:
The payback period is ________ months. (Round to one decimal place.)

**Explanation:**
To calculate the payback period, divide the total cost of the investment by the monthly additional revenue generated.

**Calculation:**
\[ \text{Payback Period} = \frac{\text{Total Cost}}{\text{Monthly Revenue}} \]

Plugging in the given values:
\[ \text{Payback Period} = \frac{4400}{836} \approx 5.3 \]

Therefore, the payback period is **5.3 months**.
Transcribed Image Text:### Payback Period Calculation for Bus Stop Advertisement **Scenario:** You are a real estate agent thinking of placing a sign advertising your services at a local bus stop. The sign will cost $4,400 and will be posted for one year. You expect that it will generate additional revenue of $836 a month. What is the payback period? --- #### Question: The payback period is ________ months. (Round to one decimal place.) **Explanation:** To calculate the payback period, divide the total cost of the investment by the monthly additional revenue generated. **Calculation:** \[ \text{Payback Period} = \frac{\text{Total Cost}}{\text{Monthly Revenue}} \] Plugging in the given values: \[ \text{Payback Period} = \frac{4400}{836} \approx 5.3 \] Therefore, the payback period is **5.3 months**.
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