The Derby Shoe Company produces its famous shoe, the Divine Loafer, that sells for $70 per pair. Operating income for 2017 is as follows: Sales revenue ($70 per pair)        $350,000 Variable cost ($30 per pair)           150,000 Contribution margin                     200,000 Fixed cost                                      100,000 Operating income                       $100,000 Derby Shoe Company would like to increase its profitability over the next year by at least 25%.  Q.Replace a portion of its variable labor with an automated machining process. This would result in a 20% decrease in variable cost per unit but a 15% increase in fixed costs. Sales would remain the same. Q2. Spend $25,000 on a new advertising campaign, which would increase sales by 10%. Evaluate each of the alternatives considered by Derby Shoes. Do any of the options meet or exceed Derby’s targeted increase in income of 25%? What should Derby do?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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The Derby Shoe Company produces its famous shoe, the Divine Loafer, that sells for $70 per pair. Operating income for 2017 is as follows:

Sales revenue ($70 per pair)        $350,000

Variable cost ($30 per pair)           150,000

Contribution margin                     200,000

Fixed cost                                      100,000

Operating income                       $100,000

Derby Shoe Company would like to increase its profitability over the next year by at least 25%. 

Q.Replace a portion of its variable labor with an automated machining process. This would result in a 20% decrease in variable cost per unit but a 15% increase in fixed costs. Sales would remain the same.

Q2. Spend $25,000 on a new advertising campaign, which would increase sales by 10%.

Evaluate each of the alternatives considered by Derby Shoes. Do any of the options meet or exceed Derby’s targeted increase in income of 25%? What should Derby do?

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