The condensed income statement for the Peri and Paul partnership for 2020 is as follows. Peri and Paul Company Income Statement For the Year Ended December 31, 2020 Sales (240,000 units) $1,200,000 Cost of goods sold 800,000 Gross profit 400,000 Operating expenses Selling $280,000 Administrative 150,000 430,000 Net loss $(30,000 ) A cost behavior analysis indicates that 75% of the cost of goods sold are variable, 42% of the selling expenses are variable, and 40% of the administrative expenses are variable. Paul was a marketing major in college. He believes that sales volume can be increased only by intensive advertising and promotional campaigns. He therefore proposed the following plan as an alternative to Peri’s: (1) increase variable selling expenses to $0.59 per unit, (2) lower the selling price per unit by $0.25, and (3) increase fixed selling expenses by $40,000. Paul quoted an old marketing research report that said that sales volume would increase by 60% if these changes were made. Compute the net income under Paul’s proposal and the break-even point in dollars. (Round intermediate calculations to 4 decimal places, e.g. 15.2515 and final answers to 0 decimal places, e.g. 2,520.) Amount Net income $ Break-even point $
The condensed income statement for the Peri and Paul
Peri and Paul Company
Income Statement For the Year Ended December 31, 2020 |
|||||
Sales (240,000 units) | $1,200,000 | ||||
Cost of goods sold | 800,000 |
|
|||
Gross profit | 400,000 | ||||
Operating expenses | |||||
Selling | $280,000 | ||||
Administrative | 150,000 | ||||
430,000 |
|
||||
Net loss | $(30,000 | ) |
A cost behavior analysis indicates that 75% of the cost of goods sold are variable, 42% of the selling expenses are variable, and 40% of the administrative expenses are variable.
Paul was a marketing major in college. He believes that sales volume can be increased only by intensive advertising and promotional campaigns. He therefore proposed the following plan as an alternative to Peri’s: (1) increase variable selling expenses to $0.59 per unit, (2) lower the selling price per unit by $0.25, and (3) increase fixed selling expenses by $40,000. Paul quoted an old
Amount | ||
Net income | $
|
|
Break-even point | $
|
Trending now
This is a popular solution!
Step by step
Solved in 2 steps with 5 images