The company sets a new to the company revenue of 20,000,000.00 pesos for its soon to launched corned beef. Since this is a slight improvement of its existing SKU, the NPD team pegged a cannibalization of 45%. In this situation, the monetary equivalent of the cannibalization rate is _______ and the net fresh to the company revenue is _______.

The company sets a new to the company revenue of 20,000,000.00 pesos for its soon to launched corned beef. Since this is a slight improvement of its existing SKU, the NPD team pegged a cannibalization of 45%. In this situation, the monetary equivalent of the cannibalization rate is _ and the net fresh to the company revenue is _.

FINANCIAL ACCOUNTING

10th Edition

ISBN:9781259964947

Author:Libby

Publisher:Libby

Chapter1: Financial Statements And Business Decisions

Section: Chapter Questions

Problem 1Q

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