(Don't find answers in google)(Answer it in your Own perspective)The company brews and bottles a specialty tea beverage. The tea is rich in vitamins, anti-aging nutrients,and natural anticarcinogens. The tea is expensive to brew and has a suggested retail price of $3.00 per16 oz. bottle. The company is located in your town. It can produce 5,000 bottles per day and DOES NOTSELL THE TEA DIRECTLY TO CONSUMERS.(I cannot sell this product directly to the consumer so it will be sold by Business to Business like retailers,some store etc.)The strategic prospecting strategy should include:• How leads will be generated?• How leads will be qualified?• How sales prospects will be prioritized?

B2B and B2C are two different types of business models that describe how a company sells its…

Answered: The company brews and bottles a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Since 1973, Nordstrom Rack has been the off-price division of fashion retailer Nordstrom. Nordstrom Rack has been successful in applying the four Ps to its retail strategy. The stores stock high-quality merchandise from well-known designers at discounted prices, creating the “treasure hunt”: the search through ever-changing merchandise for “things they didn’t know they had to have when they walked in.” Nordstrom also sells its products on its website, and on a flash sale site called Hautelook. · Discussion Question #1: Which benefits of in-store shopping are related to the appeal of the “treasure hunt”
Assume that you are about to make a significant consumerpurchase, and the product is available at two local stores, one with high inventoryturnover and one with low. Which store would you choose based on this information?Why?
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Learning Activity - Marketing 2150 Spring 2020 Chapter 14- Customer Relationship Management Google, Datamining, and You. In this learning activity, we will develop skills related to defining data mining and customer lifetime value, and explaining why each is important. Database marketing (using data mines) is a process of analyzing customer patterns and insights to make better marketing decisions. Data mining can spot trends and other nuggets of information that the company may not have been aware of. To get a good example of how a company can increase the customer lifetime value of an individual using data collected in a database, try searching out just what Google knows about you! Follow the steps outlined below to access the data mine that Google has developed about you. Using that information, reply to the questions that follow. Accessing Your Google Data Mine. Go to your Google Account. On the left navigation panel, click Data & personalization. Scroll to the Things you can create…
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