The Camera Shop sells two popular models of digital SLR cameras (Camera A Price: $200, Camera B Price: $300). The sales of these products are not independent of each other, but rather if the price of one increase, the sales of the other will increase. In economics, these two camera models are called substitutable products. The store wishes to establish a pricing policy to maximize revenue from these products. A study of price and sales data shows the following relationships between the quantity sold (N) and prices (P) of each model: NA = 195 - 0.6PA + 0.25PB NB = 301 + 0.08PA - 0.5PB Construct a model for the total revenue and implement it on a spreadsheet. Develop a two-way data table to estimate the optimal prices for each product in order to maximize the total revenue. Vary each price from $250 to $500 in increments of $10. Max revenue occurs at Camera A price of $ Max revenue occurs at Camera B price of $

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
Question
The Camera Shop sells two popular models of digital SLR cameras (Camera A Price: $200, Camera B Price: $300). The sales of these products are not independent
of each other, but rather if the price of one increase, the sales of the other will increase. In economics, these two camera models are called substitutable products.
The store wishes to establish a pricing policy to maximize revenue from these products. A study of price and sales data shows the following relationships between the
quantity sold (N) and prices (P) of each model:
NA = 195 - 0.6PA + 0.25PB
NB = 301 + 0.08PA - 0.5PB
Construct a model for the total revenue and implement it on a spreadsheet. Develop a two-way data table to estimate the optimal prices for each product in order to
maximize the total revenue. Vary each price from $250 to $500 in increments of $10.
Max revenue occurs at Camera A price of $
Max revenue occurs at Camera B price of $
Transcribed Image Text:The Camera Shop sells two popular models of digital SLR cameras (Camera A Price: $200, Camera B Price: $300). The sales of these products are not independent of each other, but rather if the price of one increase, the sales of the other will increase. In economics, these two camera models are called substitutable products. The store wishes to establish a pricing policy to maximize revenue from these products. A study of price and sales data shows the following relationships between the quantity sold (N) and prices (P) of each model: NA = 195 - 0.6PA + 0.25PB NB = 301 + 0.08PA - 0.5PB Construct a model for the total revenue and implement it on a spreadsheet. Develop a two-way data table to estimate the optimal prices for each product in order to maximize the total revenue. Vary each price from $250 to $500 in increments of $10. Max revenue occurs at Camera A price of $ Max revenue occurs at Camera B price of $
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