The brand Nikon launched a campaign ‘I am..’ intending to take the audiences 2. back on a nostalgic trip that is a fresh breath of air in itself. It encourages the audience to indulge in joyful clicking than merely click pictures. Not only that, the commercial shows an array of instances like ‘I am The White Shark’ where a father captures the sight of his toddler playing with foam. The brand promotes capturing the little moments of life in a way, telling the audience to live, not merely exist. Questions: 1. How did this ensured the Creation of memorable moments and inspire and promote a sense of achievement.
The brand Nikon launched a campaign ‘I am..’ intending to take the audiences 2. back on a nostalgic trip that is a fresh breath of air in itself. It encourages the audience to indulge in joyful clicking than merely click pictures. Not only that, the commercial shows an array of instances like ‘I am The White Shark’ where a father captures the sight of his toddler playing with foam. The brand promotes capturing the little moments of life in a way, telling the audience to live, not merely exist. Questions: 1. How did this ensured the Creation of memorable moments and inspire and promote a sense of achievement.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The brand Nikon launched a campaign ‘I am..’ intending to take the audiences 2. back on a nostalgic trip that is a fresh breath of air in itself. It encourages the audience to indulge in joyful clicking than merely click pictures. Not only that, the commercial shows an array of instances like ‘I am The White Shark’ where a father captures the sight of his toddler playing with foam. The brand promotes capturing the little moments of life in a way, telling the audience to live, not merely exist.
Questions:
1. How did this ensured the Creation of memorable moments and inspire and promote a sense of achievement.
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