The Amberssen Specialty Company is a chain of 12 retail stores that sell a variety of imported gift items, gourmet chocolates, cheeses, and wines in the Toronto area. Amberssen has an IS staff of three people who have cre- ated a simple, but effective, information system of networked point-of-sale registers at the stores, and a cen- tralized accounting system at the company headquarters. Harry Hilman, the head of Amberssen’s IS group, hasjust received the following memo from Bill Amberssen, Sales Director (and son of Amberssen’s founder): Harry—It’s time Amberssen Specialty launched itself on the Internet. Many of our competitors are already there, selling to customers without the expense of a retail storefront, and we should be there too. I project that we could double or triple our annual revenues by selling our products on the Internet. I’d like to have this ready by Thanksgiving, in time for the prime holiday gift-shopping season. Bill
The Amberssen Specialty Company is a chain of 12 retail stores that sell a variety of imported gift items, gourmet chocolates, cheeses, and wines in the Toronto area. Amberssen has an IS staff of three people who have cre- ated a simple, but effective, information system of networked point-of-sale registers at the stores, and a cen- tralized accounting system at the company headquarters. Harry Hilman, the head of Amberssen’s IS group, hasjust received the following memo from Bill Amberssen, Sales Director (and son of Amberssen’s founder):
Harry—It’s time Amberssen Specialty launched itself on the Internet. Many of our competitors are already there, selling to customers without the expense of a retail storefront, and we should be there too. I project that we could double or triple our annual revenues by selling our products on the Internet. I’d like to have this ready by Thanksgiving, in time for the prime holiday gift-shopping season. Bill
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