The aim of this assignment is to create cross-cultural awareness in terms of global business. When dealing with international business as a manager or an executive, it is required to understand the cultural sensitivity related to various cultures as most multi-national are spread across the world in different continents. You are a marketing executive at a multi-national firm based out of Seattle, United States with offices in different continents. Your company is a manufacturer of medical supplies and equipment. The marketing team is waiting for a cultural competency brief from you regarding an upcoming meeting in Dubai, UAE (United Arab Emirates), where they have to negotiate a medical supplies sale contract with a local company. 1) Write a short brief on the cultural sensitivities and possible barriers in terms of the business meeting and the marketing strategy. 2) Propose valid solutions that can overcome these cultural barriers and ensure that the meeting is smoothly conducted.
The aim of this assignment is to create cross-cultural awareness in terms of global business. When dealing with international business as a manager or an executive, it is required to understand the cultural sensitivity related to various cultures as most multi-national are spread across the world in different continents. You are a marketing executive at a multi-national firm based out of Seattle, United States with offices in different continents. Your company is a manufacturer of medical supplies and equipment. The marketing team is waiting for a cultural competency brief from you regarding an upcoming meeting in Dubai, UAE (United Arab Emirates), where they have to negotiate a medical supplies sale contract with a local company. 1) Write a short brief on the cultural sensitivities and possible barriers in terms of the business meeting and the marketing strategy. 2) Propose valid solutions that can overcome these cultural barriers and ensure that the meeting is smoothly conducted.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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General Management
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General Management
Question 1
Ol..
The aim of this assignment is to create cross-cultural
awareness in terms of global business. When dealing with
international business as a manager or an executive, it is
required to understand the cultural sensitivity related to
various cultures as most multi-national are spread across the
world in different continents.
57
You are a marketing executive at a multi-national firm based
out of Seattle, United States with offices in different
continents. Your company is a manufacturer of medical
supplies and equipment. The marketing team is waiting for a
cultural competency brief from you regarding an upcoming
meeting in Dubai, UAE (United Arab Emirates), where they have
to negotiate a medical supplies sale contract with a local
company.
1) Write a short brief on the cultural sensitivities and
possible barriers in terms of the business meeting and
the marketing strategy.
Question 2
2) Propose valid solutions that can overcome these
cultural barriers and ensure that the meeting is smoothly
conducted.
Every country follows certain standards for conducting
business. Business dealings in international business differ in
their scope and decorum. Research the different business
etiquettes of Philippines. Based on your research, answer the
following questions:
1) In your own words, define the meaning of business
etiquette. Explain the business etiquette that prevails in your
country regarding international business management.
2) If you were to make any amendments to the business
etiquette of your country, what would they be? Provide relevant
examples to demonstrate why the amendments are
appropriate.
3) How would you personally deal with a cultural
misunderstanding in a business setting?
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