The abbreviation SBU in the context of business strategy, refers to a statistical business unit O strategic business unit O strong brand understanding simple business union
The abbreviation SBU in the context of business strategy, refers to a statistical business unit O strategic business unit O strong brand understanding simple business union
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The abbreviation SBU in the context of business strategy, refers to a Strategic Business Unit.
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