Tesco relies heavily on, ‘localization’ in Japan. Based on the international business strategies discussed in the course, clearly state by name, the international business strategy which TESCO is utilizing in Japan. Discuss the benefits and risks associated with this strategy. What alternative international business strategy will you suggest for Tesco in Japan and why? You are to discuss all other international business strategies as addressed in the course before indicating your suggestion

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Chapter9: Reaching Global Markets
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Tesco relies heavily on, ‘localization’ in Japan. Based on the international business
strategies discussed in the course, clearly state by name, the international business
strategy which TESCO is utilizing in Japan. Discuss the benefits and risks associated
with this strategy. What alternative international business strategy will you suggest for
Tesco in Japan and why? You are to discuss all other international business strategies
as addressed in the course before indicating your suggestion. 

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