CASESManaging Ashland MultiComm ServicesAshland MultiComm Services (AMS) provides high-qualitytelecommunications services in the Greater Ashland area. AMStraces its roots to a small company that redistributed the broad-cast television signals from nearby major metropolitan areasbut has evolved into a provider of a wide range of broadbandservices for residential customers.AMS offers subscription-based services for digital cabletelevision, local and long-distance telephone services, andhigh-speed Internet access. Recently, AMS has faced compe-tition from other service providers as well as Internet-based,on-demand streaming services that have caused many customersto "cut the cable" and drop their subscription to cable videoservices.CHAPTER1AMS management believes that a combination of increasedpromotional expenditures, adjustment in subscription fees, andimproved customer service will allow AMS to successfully facethese challenges. To help determine the proper mix of strate-gies to be taken, AMS management has decided to organize aresearch team to undertake a study.The managers suggest that the research team examine thecompany's own historical data for number of subscribers, reve-nues, and subscription renewal rates for the past few years. Theydirect the team to examine year-to-date data as well because themanagers suspect that some of the changes they have seen havebeen a relatively recent phenomena.1. What type of data source would the company's own historicaldata be? Identify other possible data sources that the research team might use to examine the current marketplace for resi-dential broadband services in a city such as Ashland.2. What type of data collection techniques might the teamemploy?3. In their suggestions and directions, the AMS managers havenamed a number of possible variables to study but offered nooperational definitions for those variables. What types of pos-sible misunderstandings could arise if the team and managersdo not first properly define each variable cited?

Data It is the information that has been translated into a form that is efficient for movement or…

Answered: team might use to examine the current…

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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