Task: Assume that you have been contracted as a marketing consultant by a sportsorganization, and have been asked to develop and submit a marketing and sponsorship plan tothem. The marketing plan is a comprehensive, written framework for strategically obtainingmarketing objectives. The sport-marketing plan can be written for a single sportproduct/service, a group of products/services, a new promotional strategy, or an entire sportsorganization.The Marketing and Event Proposal should include the following:1. Executive Summary - a condensed overview of the marketing plan2. Introduction - Description of the event3. Marketing Strategies:• A strategy for Market Segmentation: What will serve as the basis forsegmentation, and why? What is the rationale for selecting the target markets?• A discussion of the Product: What is the core product, and what are theproduct extensions? 4. A discussion of the Place the event is held and the means of its distribution.5. A discussion and presentation of the Pricing Strategies.6. A discussion of the Promotional Plan.Discuss the means by which you will promote this activity/event. Include the elementssuch as advertising; personal selling; promotional licensing; public relationsactivities, etc. Provide samples of the elements discussed in your promotional plan(such as posters, Newspaper Adverts, Social Media postings, radio announcements,television commercials, etc.).7. Develop a plan to secure Corporate Sponsorships.8. A presentation of a Timeline for implementation/plan of action.
Task: Assume that you have been contracted as a marketing consultant by a sports
organization, and have been asked to develop and submit a marketing and sponsorship plan to
them. The marketing plan is a comprehensive, written framework for strategically obtaining
marketing objectives. The sport-marketing plan can be written for a single sport
product/service, a group of products/services, a new promotional strategy, or an entire sports
organization.
The Marketing and Event Proposal should include the following:
1. Executive Summary - a condensed overview of the marketing plan
2. Introduction - Description of the event
3. Marketing Strategies:
• A strategy for Market Segmentation: What will serve as the basis for
segmentation, and why? What is the rationale for selecting the target markets?
• A discussion of the Product: What is the core product, and what are the
product extensions?
4. A discussion of the Place the event is held and the means of its distribution.
5. A discussion and presentation of the Pricing Strategies.
6. A discussion of the Promotional Plan.
Discuss the means by which you will promote this activity/event. Include the elements
such as advertising; personal selling; promotional licensing; public relations
activities, etc. Provide samples of the elements discussed in your promotional plan
(such as posters, Newspaper Adverts, Social Media postings, radio announcements,
television commercials, etc.).
7. Develop a plan to secure Corporate Sponsorships.
8. A presentation of a Timeline for implementation/plan of action.
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