Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
In the car insurance market, how can a company convince the unisured to take up insurance?
Expert Solution

Step 1: Overview
In any kind of marketing it is the challenge for companies to convince the people to buy their products. The issue is found in the field of car insurance market; however, there are certain ways through which the customers can be convinced.
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