Taco Bueno is a fast-casual Mexican-food restaurant chain. It opened its first restaurant in 1967 in Abilene, Texas, and now has over 185 locations throughout Texas, Oklahoma, Nebraska, Missouri, Louisiana, Kansas, Indiana, New Mexico, and Arkansas. Taco Bueno emphasizes fresh quality food, affordable prices, and fast service times. Rather than bringing in prepared food, items such as salsa, guacamole, and seasoned beef are prepared fresh at each location – a policy that increases the food preparation time but results in higher-quality food. Menu items include burritos, tacos, muchacos, nachos, tostadas, quesadillas, and salads. Customers can order food inside the restaurant or through the drive-thru lane. Both cash and credit cards are accepted. Five principles constitute the “Bueno Way”: Integrity: We base our actions and word on the highest level of honesty Customer focus: We strive to deliver 100% guest satisfaction Teamwork: We act as one, encourage communication, and respect diversity Accountability: We see it, own it, and take charge! Spirit: We have fun, celebrate victories, and share our success The goal of restaurant is to get the orders to the customers within 60 seconds of their pulling up to the cashier. To meet or better this goal, Taco Bueno wanted to improve the time spent taking and completing orders in the drive-thru lanes at its 185+ restaurant locations. The restaurant reasoning is that fast delivery speeds not only increase the average number of cars that can be served in an hour, but also reduces the number of people who might not patronize the restaurant if they see long, slow moving lines. (Source: Micheal G. Aamodt (2017) Industrial/ Organizational Psychology: An Applied Approach, 8th Edition, Cengage Learning) THE QUESTIONS: a) Taking into consideration what you learned in previous chapter, how would you motivate employees to improve the drive-thru speed at Taco Bueno? Discuss your point of view using at least four (4) main points. b) How would you enhance employee’s satisfaction at Taco Bueno? Develop three (3) main scheme, system or incentive that relevant for employees.
SITUATION:
On the Job Applied Case Study (Faster Service at Taco Bueno Restaurants)
Taco Bueno is a fast-casual Mexican-food restaurant chain. It opened its first restaurant in 1967 in Abilene, Texas, and now has over 185 locations throughout Texas, Oklahoma, Nebraska, Missouri, Louisiana, Kansas, Indiana, New Mexico, and Arkansas. Taco Bueno emphasizes fresh quality food, affordable prices, and fast service times. Rather than bringing in prepared food, items such as salsa, guacamole, and seasoned beef are prepared fresh at each location – a policy that increases the food preparation time but results in higher-quality food. Menu items include burritos, tacos, muchacos, nachos, tostadas, quesadillas, and salads. Customers can order food inside the restaurant or through the drive-thru lane. Both cash and credit cards are accepted. Five principles constitute the “Bueno Way”:
Integrity: We base our actions and word on the highest level of honesty
Customer focus: We strive to deliver 100% guest satisfaction
Teamwork: We act as one, encourage communication, and respect diversity
Accountability: We see it, own it, and take charge!
Spirit: We have fun, celebrate victories, and share our success
The goal of restaurant is to get the orders to the customers within 60 seconds of their pulling up to the cashier. To meet or better this goal, Taco Bueno wanted to improve the time spent taking and completing orders in the drive-thru lanes at its 185+ restaurant locations. The restaurant reasoning is that fast delivery speeds not only increase the average number of cars that can be served in an hour, but also reduces the number of people who might not patronize the restaurant if they see long, slow moving lines.
(Source: Micheal G. Aamodt (2017) Industrial/ Organizational Psychology: An Applied Approach, 8th Edition, Cengage Learning)
THE QUESTIONS:
a) Taking into consideration what you learned in previous chapter, how would you motivate employees to improve the drive-thru speed at Taco Bueno? Discuss your point of view using at least four (4) main points.
b) How would you enhance employee’s satisfaction at Taco Bueno? Develop three (3) main scheme, system or incentive that relevant for employees.
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