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SWOT ANALYSIS EXERCISE: I

SWOT ANALYSIS EXERCISE: I

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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SWOT ANALYSIS EXERCISE: DERIVING STRATEGY FROM THE EXTERNAL & INTERNAL ENVIRONMENTS MIDLANDS PORK PRODUCTS LIMITED Midlands Pork Products Limited is Zambia's leading company in the processing and sale of pork. However, the company has observed that the demand for pork has been declining in the last two years. Its marketing research unit has attributed the decline in the demand for pork to two factors: First, a growing segment of the population in the country that is converting to Islam, a faith that prohibits the consumption of pork. Second, many Zambians who, for health reasons, are becoming increasingly wary of consuming pork because it is considered fattening. Required: Determine the opportunity or threat Determine the strength or weakness Recommend an appropriate strategy
Transcribed Image Text:SWOT ANALYSIS EXERCISE: DERIVING STRATEGY FROM THE EXTERNAL & INTERNAL ENVIRONMENTS MIDLANDS PORK PRODUCTS LIMITED Midlands Pork Products Limited is Zambia's leading company in the processing and sale of pork. However, the company has observed that the demand for pork has been declining in the last two years. Its marketing research unit has attributed the decline in the demand for pork to two factors: First, a growing segment of the population in the country that is converting to Islam, a faith that prohibits the consumption of pork. Second, many Zambians who, for health reasons, are becoming increasingly wary of consuming pork because it is considered fattening. Required: Determine the opportunity or threat Determine the strength or weakness Recommend an appropriate strategy
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