Suppose your firm has limited capital to invest in new R&D. Two lines of innovation (referred to as projects) have been proposed by managers. Project 1 costs $120,000 up front today, but generates $50,000 in additional profits at the end of each of the next 4 years. Project 2 costs $90,000 in upfront costs, generating an additional $50,000 in profits at the end of each of the next three years. Assume a discount rate of 10%. which of the following best characterizes how the firm ought to prioritize the projects? O Prefer project 1 to project 2 because project 1 has a higher B/C Ratio. O Prefer project 2 to project 1 because project 2 has a higher NPV. O Prefer project 2 to project 1 because project 2 has a higher B/C Ratio. O Prefer project 1 to project 2 because project 1 has a higher NPV.

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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Suppose your firm has limited capital to invest in new R&D. Two lines of innovation (referred to as projects) have been proposed by managers. Project 1 costs $120,000
up front today, but generates $50,000 in additional profits at the end of each of the next 4 years. Project 2 costs $90,000 in upfront costs, generating an additional
$50,000 in profits at the end of each of the next three years. Assume a discount rate of 10%.
which of the following best characterizes how the firm ought to prioritize the projects?
O Prefer project 1 to project 2 because project 1 has a higher B/C Ratio.
O Prefer project 2 to project 1 because project 2 has a higher NPV.
O Prefer project 2 to project 1 because project 2 has a higher B/C Ratio.
O Prefer project 1 to project 2 because project 1 has a higher NPV.
Transcribed Image Text:Suppose your firm has limited capital to invest in new R&D. Two lines of innovation (referred to as projects) have been proposed by managers. Project 1 costs $120,000 up front today, but generates $50,000 in additional profits at the end of each of the next 4 years. Project 2 costs $90,000 in upfront costs, generating an additional $50,000 in profits at the end of each of the next three years. Assume a discount rate of 10%. which of the following best characterizes how the firm ought to prioritize the projects? O Prefer project 1 to project 2 because project 1 has a higher B/C Ratio. O Prefer project 2 to project 1 because project 2 has a higher NPV. O Prefer project 2 to project 1 because project 2 has a higher B/C Ratio. O Prefer project 1 to project 2 because project 1 has a higher NPV.
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