Suppose that Disney is considering one more Toy Story movie. The company is not confident in box office sales, but they do believe that the file will create merchandising opportunities (DVDs, toys, clothes,..etc). Their early analysis believes the move will have an NPV of -$45.00 million if you only look at ticket sales in the theater. However, they also believe that the movie will create sales of $84.00 million per year in merchandise. The merchandise sales will decline each year by 26.00% in perpetuity. Let's assume that after-tax operating margin on these sales is 13.00 %, and that Disney has a cost of capital at 8.00%. Let's value this as a perpetuity. The merchandise sales will continue indefinitely, BUT the sales will decrease each year. What is the net NPV for creating the movie? (answer in terms of millions, so 1,000,000 would be 1.00) Submit Answer format: Currency: Round to: 2 decimal places.

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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Suppose that Disney is considering one more Toy Story movie. The company is not confident in box office sales, but they
do believe that the file will create merchandising opportunities (DVDs, toys, clothes,..etc). Their early analysis believes
the move will have an NPV of -$45.00 million if you only look at ticket sales in the theater. However, they also believe that
the movie will create sales of $84.00 million per year in merchandise. The merchandise sales will decline each year by
26.00% in perpetuity. Let's assume that after-tax operating margin on these sales is 13.00%, and that Disney has a cost
of capital at 8.00%.
Let's value this as a perpetuity. The merchandise sales will continue indefinitely, BUT the sales will decrease each year.
What is the net NPV for creating the movie? (answer in terms of millions, so 1,000,000 would be 1.00)
Submit
Answer format: Currency: Round to: 2 decimal places.
Transcribed Image Text:Suppose that Disney is considering one more Toy Story movie. The company is not confident in box office sales, but they do believe that the file will create merchandising opportunities (DVDs, toys, clothes,..etc). Their early analysis believes the move will have an NPV of -$45.00 million if you only look at ticket sales in the theater. However, they also believe that the movie will create sales of $84.00 million per year in merchandise. The merchandise sales will decline each year by 26.00% in perpetuity. Let's assume that after-tax operating margin on these sales is 13.00%, and that Disney has a cost of capital at 8.00%. Let's value this as a perpetuity. The merchandise sales will continue indefinitely, BUT the sales will decrease each year. What is the net NPV for creating the movie? (answer in terms of millions, so 1,000,000 would be 1.00) Submit Answer format: Currency: Round to: 2 decimal places.
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