Suppose Sarah, a salesperson for a commercial cleaning company, lands 5 lead opportunities per week. Of those 5, 1 results in a "win," or becomes a paying customer. Using the following equation, determine Sarah's opportunity-win ratio. opportunity-win ratio = wins/opportunities

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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CREATING SALES FORCE EVALUATION
Suppose Sarah, a salesperson for a commercial cleaning company, lands 5 lead
opportunities per week. Of those 5, 1 results in a "win," or becomes a paying customer.
Using the following equation, determine Sarah's opportunity-win ratio.
opportunity-win ratio = wins/opportunities
50%
20%
200%
10%
Transcribed Image Text:Suppose Sarah, a salesperson for a commercial cleaning company, lands 5 lead opportunities per week. Of those 5, 1 results in a "win," or becomes a paying customer. Using the following equation, determine Sarah's opportunity-win ratio. opportunity-win ratio = wins/opportunities 50% 20% 200% 10%
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