Suppose 36 participants complete an experiment where ads are presented subliminally during a task (e.g. Coke ads are flashed at very fast rates during movie ads). Participants are then given a recognition test of images of the ads, where two images are presented and participants must choose which of the two was presented earlier. Both men and women (18 of each gender) participate in the study and the researcher predicts that the recognition accuracy will differ across gender. The difference between the sample means in this study was 6%. The SS for the men was 250 and the SS for the women was 150. 4) What decision should the researcher make about the hull hypothesis in this study and what can the researcher conclude about their prediction from this decision?
Continuous Probability Distributions
Probability distributions are of two types, which are continuous probability distributions and discrete probability distributions. A continuous probability distribution contains an infinite number of values. For example, if time is infinite: you could count from 0 to a trillion seconds, billion seconds, so on indefinitely. A discrete probability distribution consists of only a countable set of possible values.
Normal Distribution
Suppose we had to design a bathroom weighing scale, how would we decide what should be the range of the weighing machine? Would we take the highest recorded human weight in history and use that as the upper limit for our weighing scale? This may not be a great idea as the sensitivity of the scale would get reduced if the range is too large. At the same time, if we keep the upper limit too low, it may not be usable for a large percentage of the population!
Suppose 36 participants complete an experiment where ads are presented subliminally during a task (e.g. Coke ads are flashed at very fast rates during movie ads). Participants are then given a recognition test of images of the ads, where two images are presented and participants must choose which of the two was presented earlier. Both men and women (18 of each gender) participate in the study and the researcher predicts that the recognition accuracy will differ across gender.
The difference between the sample means in this study was 6%. The SS for the men was 250 and the SS for the women was 150.
4) What decision should the researcher make about the hull hypothesis in this study and what can the researcher conclude about their prediction from this decision?
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