Supply Chain management concept mainly aim on analyzing and managing the supply chain operations of a contemporary focal company and managing those operations effectively and efficiently with having an end-to-end (E2E) focus. Using a McDonald's Corporation an American fast food company, explore the related key supply chain operations and describe the fundamental concepts of supply chain management for managing those supply chain operations from E2E.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Supply Chain management concept mainly aim on analyzing and managing the supply chain operations of a contemporary focal company and managing those operations effectively and efficiently with having an end-to-end (E2E) focus. Using a McDonald's Corporation an American fast food company, explore the related key supply chain operations and describe the fundamental concepts of supply chain management for managing those supply chain operations from E2E.

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