Scenario - Mirkhani Mining SuppliesMirkhani Mining Supplies is the industry leader in the production of underground mining equipment.The company has its headquarters in South Africa and has been in operation there since its inception in1987. Mirkhani is known worldwide for the safety features it incorporates in its equipment. Thiscompany conducts its operations with the safety of the underground miner as its guiding objective.Mirkhani Mining was recently called in to respond to the latest mine accident in China. Mirkhani notonly provides safe mining equipment, it also makes superior mine rescue equipment. The company willbe receiving a global award for freely rendering the use of its rescue equipment to China during a minecollapse. Mirkhani Mining Supplies will be recognized around the globe as saving the lives of fortyunderground miners in China. The company states, "Saving those lives is better than receiving a billiondollars for mining machinery."All of the following characteristics would be seen if Mirkhani MiningSupplies was considered a state less corporation except which one? *It is almost impossible to identify the home country of the companyIt requires the company to maintain its own individuality within the host countryIt represents a new phase in the evolution of multinational companiesIt sends work to wherever it is performed most efficientlyIt allows the company to transcend international boundaries without difficulty As the growth of Mirkhani Mining Supplies has taken place, which one ofthe following is least likely to be a step it has taken in its internationaladvancement? *Development of an export divisionCollaboration between the sales department and the export divisionUse of advanced marketing techniques for its products within its home country ofSouth AfricaAdaptation of its products to better fit the needs of its customersDevelopment of an international division

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Supplies was considered a state less corporation except whic It is almost impossible to identify the home country of the compa It requires the company to maintain its own individuality within th It represents a new phase in the evolution of multinational comp It sends work to wherever it is performed most efficiently It allows the company to transcend international boundaries with

Supplies was considered a state less corporation except whic It is almost impossible to identify the home country of the compa It requires the company to maintain its own individuality within th It represents a new phase in the evolution of multinational comp It sends work to wherever it is performed most efficiently It allows the company to transcend international boundaries with

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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