Sunland Decor sells home decor items through three distribution channels-retail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center. Selected results from the latest year are as follows: Sales revenue Variable expenses Direct fixed expenses Average assets Required rate of return Retail Stores $9,758,800 3,935,000 4,750,332 7,870,000 12% Internet Catalog Sales $3,570,000 1,360,000 930,155 3,570,000 12% $3,870,000 1,820,000 1,829,410 1,935,000 12%
Sunland Decor sells home decor items through three distribution channels-retail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center. Selected results from the latest year are as follows: Sales revenue Variable expenses Direct fixed expenses Average assets Required rate of return Retail Stores $9,758,800 3,935,000 4,750,332 7,870,000 12% Internet Catalog Sales $3,570,000 1,360,000 930,155 3,570,000 12% $3,870,000 1,820,000 1,829,410 1,935,000 12%
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Transcribed Image Text:Sunland Decor sells home decor items through three distribution channels-retail stores, the Internet, and catalog sales. Each
distribution channel is evaluated as an investment center. Selected results from the latest year are as follows:
Sales revenue
Variable expenses
Direct fixed expenses
Average assets
Required rate of return
Retail Stores
$9,758,800
3,935,000
4,750,332
7,870,000
12%
Internet
$3,570,000
1,360,000
930,155
3,570,000
12%
Catalog Sales
$3,870,000
1,820,000
1,829,410
1,935,000
12%

Transcribed Image Text:(a1)
Calculate the margin and asset turnover for each of the three distribution channels. (Round answers to 2 decimal places, e.g. 5.12%
or 5.12.)
Margin
Asset turnover
eTextbook and Media
Save for Later
(a2)
Retail Stores
ROI
Save for Later
Retail Stores
eTextbook and Media
%
Calculate the ROI for each of the three distribution channels. (Round answers to 2 decimal places, e.g. 5.12%.)
%
Internet
Internet
%
%
Catalog Sales
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Catalog Sales
%
%
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Attempts: 0 of 3 used Submit Answer
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