Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Communication strategies explain how a security awareness campaign may assist an organisation succeed.
Expert Solution
Introduction
Organizations can encourage a security-conscious culture and educate staff on the most effective security methods by launching a security awareness initiative. Effective methods of communication are essential to the initiative's success. Below detailed explanation will go into detail about how communication strategies can help businesses succeed with a security awareness campaign.
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