Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
strategies business can adopt to compete effectively online
Expert Solution
Introduction
A strategy is the plan jotted down to achieve some goal. In a strategy all the challenges, elements which will affect the stakeholders are assessed. Proper metrics are required to measure the desired and actual path deviation.
Thus strategy is the choices made by the person so as to win in the playing field. These strategies can be differentiated as follows:
- Operational strategy
- Transformational strategy
- Business strategy
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