Please answer the questions below In this exercise you are required to select the most appropriate marketingstrategy (from a list of four presented) and then develop a suitable marketingmix to implement the strategy. This activity is focused on the strategy andmarketing mix for a proposed new chain of Italian and pizza restaurants.The four possible strategies currently being considered by the firm'sinvestors are listed below.Possible Strategy AOffer a unique range of high quality pizzasUse unusual ingredients (with choices such as oysters, kangaroo,avocado)Create innovative and unique pizza tastesSet new standards for pizza restaurants:Possible Strategy BCreate a fun and exciting dining experienceThe restaurant should look and feel like a café in Italy8-Employ fun, outgoing and energetic staffProbably have a large outdoor dining area as wellPossible Strategy COffer a very convenient serviceAim to become the “McDonald's" of pizza by offering very fast service(pizzasMainly take-away and delivery optionsready in 5 minutes and home-delivered inside 20 minutes)Possible Strategy DBecome the discounters of pizzaFocus on operating a very lean and efficient business and competemainly on price and always undercut the competitionHave a 'value' based positioning focus:Source:https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/marketing-basics/seven-ps-marketingQUESTIONSWhich of the four strategic options suggested would be the mosteffective in competing in this market?For the strategy that you selected in Q1, develop an appropriatemarketing mix (for example, what products should they offer, atwhat quality, with what ingredient choices, and so on). You shouldeither use the 4Ps or the 7Ps, whichever one you believe is moresuitable. (Ensure that your marketing mix will effectively deliverproposed strategy).Do you think this new pizza chain, will come out successful? Why?1.2.3.

We area unit all awake to the crackers and bolts of marketing;we have to be if we wish to push our…

STIONS Which of the four strategic options suggested would be the mos effective in competing in this market? For the strategy that you selected in Q1, develop an appropriate marketing mix (for example, what products should they offer, at what quality, with what ingredient choices, and so on). You sho

STIONS Which of the four strategic options suggested would be the mos effective in competing in this market? For the strategy that you selected in Q1, develop an appropriate marketing mix (for example, what products should they offer, at what quality, with what ingredient choices, and so on). You sho

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Concept explainers

Channel Management

Channel management is the process of developing and executing marketing plans and sales strategies to grow your business through third-party channels. This involves working with intermediaries such as distributors, resellers, retailers, and other partners to help you reach new markets and drive sales. It also entails managing these relationships to ensure that everyone works together efficiently and effectively to meet your business goals. If executed well, channel management can be a key driver of your company's growth. It can help you reach new markets, tap into new customer segments, and boost sales.

Question

Please answer the questions below

In this exercise you are required to select the most appropriate marketing
strategy (from a list of four presented) and then develop a suitable marketing
mix to implement the strategy. This activity is focused on the strategy and
marketing mix for a proposed new chain of Italian and pizza restaurants.
The four possible strategies currently being considered by the firm's
investors are listed below.
Possible Strategy A
Offer a unique range of high quality pizzas
Use unusual ingredients (with choices such as oysters, kangaroo,
avocado)
Create innovative and unique pizza tastes
Set new standards for pizza restaurants
:
Possible Strategy B
Create a fun and exciting dining experience
The restaurant should look and feel like a café in Italy
8-
Employ fun, outgoing and energetic staff
Probably have a large outdoor dining area as well
Possible Strategy C
Offer a very convenient service
Aim to become the “McDonald's" of pizza by offering very fast service
(pizzas
Mainly take-away and delivery options
ready in 5 minutes and home-delivered inside 20 minutes)
Possible Strategy D
Become the discounters of pizza
Focus on operating a very lean and efficient business and compete
mainly on price and always undercut the competition
Have a 'value' based positioning focus
:
Source:
https://www.business.qld.gov.au/running-business/marketing-
sales/marketing-promotion/marketing-basics/seven-ps-marketing
QUESTIONS
Which of the four strategic options suggested would be the most
effective in competing in this market?
For the strategy that you selected in Q1, develop an appropriate
marketing mix (for example, what products should they offer, at
what quality, with what ingredient choices, and so on). You should
either use the 4Ps or the 7Ps, whichever one you believe is more
suitable. (Ensure that your marketing mix will effectively deliver
proposed strategy).
Do you think this new pizza chain, will come out successful? Why?
1.
2.
3.

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