Stavos Company’s Screen Division manufactures a standard screen for high-definition televisions (HDTVs). The cost per screen is: Variable cost per screen $ 117 Fixed cost per screen 27* Total cost per screen $ 144 *Based on a capacity of 810,000 screens per year. Part of the Screen Division’s output is sold to outside manufacturers of HDTVs and part is sold to Stavos Company’s Quark Division, which produces an HDTV under its own name. The Screen Division charges $189 per screen for all sales. The net operating income associated with the Quark Division’s HDTV is computed as follows: Selling price per unit $ 582 Variable cost per unit: Cost of the screen $ 189 Variable cost of electronic parts 239 Total variable cost 428 Contribution margin 154 Fixed costs per unit 87* Net operating income per unit $ 67 *Based on a capacity of 170,000 units per year. The Quark Division has an order from an overseas source for 5,400 HDTVs. The overseas source wants to pay only $413 per unit. Required: 1. Assume the Quark Division has enough idle capacity to fill the 5,400-unit order. Is the division likely to accept the $413 price or to reject it? 2. Assume both the Screen Division and the Quark Division have idle capacity. Under these conditions, what is the financial advantage (disadvantage) for the company as a whole (on a per unit basis) if the Quark Division rejects the $413 price? 3. Assume the Quark Division has idle capacity but that the Screen Division is operating at capacity and could sell all of its screens to outside manufacturers. Under these conditions, what is the financial advantage (disadvantage) for the company as a whole (on a per unit basis) if the Quark Division accepts the $413 unit price?
Stavos Company’s Screen Division manufactures a standard screen for high-definition televisions (HDTVs). The cost per screen is:
| Variable cost per screen | $ 117 |
|---|---|
| Fixed cost per screen | 27* |
| Total cost per screen | $ 144 |
*Based on a capacity of 810,000 screens per year.
Part of the Screen Division’s output is sold to outside manufacturers of HDTVs and part is sold to Stavos Company’s Quark Division, which produces an HDTV under its own name. The Screen Division charges $189 per screen for all sales.
The net operating income associated with the Quark Division’s HDTV is computed as follows:
| Selling price per unit | $ 582 | |
|---|---|---|
| Variable cost per unit: | ||
| Cost of the screen | $ 189 | |
| Variable cost of electronic parts | 239 | |
| Total variable cost | 428 | |
| Contribution margin | 154 | |
| Fixed costs per unit | 87* | |
| Net operating income per unit | $ 67 |
*Based on a capacity of 170,000 units per year.
The Quark Division has an order from an overseas source for 5,400 HDTVs. The overseas source wants to pay only $413 per unit.
Required:
1. Assume the Quark Division has enough idle capacity to fill the 5,400-unit order. Is the division likely to accept the $413 price or to reject it?
2. Assume both the Screen Division and the Quark Division have idle capacity. Under these conditions, what is the financial advantage (disadvantage) for the company as a whole (on a per unit basis) if the Quark Division rejects the $413 price?
3. Assume the Quark Division has idle capacity but that the Screen Division is operating at capacity and could sell all of its screens to outside manufacturers. Under these conditions, what is the financial advantage (disadvantage) for the company as a whole (on a per unit basis) if the Quark Division accepts the $413 unit price?
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