Stationary Matrix Consider an example where a company initially has a 10% market share. Using an advertising campaign, the probability of a customer will use and stick to the company brand is 80%. On the other hand, the probability of a customers that uses the other Brand is 40%. ● ● Question: If the probabilities remain valid over a long period of time, What happens to the companies market share?

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Stationary Matrix
Consider an example where a company initially has a 10% market share. Using an
advertising campaign, the probability of a customer will use and stick to the company
brand is 80%. On the other hand, the probability of a customers that uses the other
Brand is 40%.
• Question: If the probabilities remain valid over a long period of time, What
happens to the companies market share?
Transcribed Image Text:Stationary Matrix Consider an example where a company initially has a 10% market share. Using an advertising campaign, the probability of a customer will use and stick to the company brand is 80%. On the other hand, the probability of a customers that uses the other Brand is 40%. • Question: If the probabilities remain valid over a long period of time, What happens to the companies market share?
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