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Southwestern University (SWU), located in the small town of Stephenville, Texas, is experiencing increased interest in its football pr ig-name coach has been hired. The increase in season ticket sales for the upcoming season means additional revenues, but it also me mplaints due to the traffic problems associated with the football games. When a new stadium is built, this will only get worse. Marty Star esident, has asked the University Planning Committee to look into this problem. Based on traffic projections, Dr. Starr would like to have sufficient capacity so that 35,000 cars per hour could travel from the stadiu erstate highway. To alleviate the anticipated traffic problems, some of the current streets leading from the university to the interstate high nsidered for widening to increase the capacity. The current street capacities with the number of cars (in 1,000s) per hour are shown in F ce the major problem will be after the game, only the flows away from the stadium are indicated. These flows include some streets clos dium being transformed into one-way streets for a short period after each game with police officers directing traffic. Alexander Lee, a member of the University Planning Committee, has said that a quick check of the road capacities in the diagram in licates that the total number of cars per hour that may leave the stadium (node 1) is 33,000. The number of cars that may pass through

Southwestern University (SWU), located in the small town of Stephenville, Texas, is experiencing increased interest in its football pr ig-name coach has been hired. The increase in season ticket sales for the upcoming season means additional revenues, but it also me mplaints due to the traffic problems associated with the football games. When a new stadium is built, this will only get worse. Marty Star esident, has asked the University Planning Committee to look into this problem. Based on traffic projections, Dr. Starr would like to have sufficient capacity so that 35,000 cars per hour could travel from the stadiu erstate highway. To alleviate the anticipated traffic problems, some of the current streets leading from the university to the interstate high nsidered for widening to increase the capacity. The current street capacities with the number of cars (in 1,000s) per hour are shown in F ce the major problem will be after the game, only the flows away from the stadium are indicated. These flows include some streets clos dium being transformed into one-way streets for a short period after each game with police officers directing traffic. Alexander Lee, a member of the University Planning Committee, has said that a quick check of the road capacities in the diagram in licates that the total number of cars per hour that may leave the stadium (node 1) is 33,000. The number of cars that may pass through

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
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Southwestern University (SWU) – Case study Southwestern University (SWU), located in the small town of Stephenville, Texas, is experiencing increased interest in its football program now that a big-name coach has been hired. The increase in season ticket sales for the upcoming season means additional revenues, but it also means increased complaints due to the traffic problems associated with the football games. When a new stadium is built, this will only get worse. Marty Starr, SWU's president, has asked the University Planning Committee to look into this problem. Based on traffic projections, Dr. Starr would like to have sufficient capacity so that 35,000 cars per hour could travel from the stadium to the interstate highway. To alleviate the anticipated traffic problems, some of the current streets leading from the university to the interstate highway are being considered for widening to increase the capacity. The current street capacities with the number of cars (in 1,000s) per hour are shown in Figure 11.34. Since the major problem will be after the game, only the flows away from the stadium are indicated. These flows include some streets closest to the stadium being transformed into one-way streets for a short period after each game with police officers directing traffic. Alexander Lee, a member of the University Planning Committee, has said that a quick check of the road capacities in the diagram in Figure 11.34 indicates that the total number of cars per hour that may leave the stadium (node 1) is 33,000. The number of cars that may pass through nodes 2, 3, and 4 is 35,000 per hour, and the number of cars that may pass through nodes 5, 6, and 7 is even greater. Therefore, Dr. Lee has suggested that the current capacity is 33,000 cars per hour. He has also suggested that a recommendation be made to the city manager for expansion of one of the routes from the stadium to the highway to permit an additional 2,000 cars per hour. He recommends expanding whichever route is cheapest. If the city chooses not to expand the roads, it is felt that the traffic problem would be a nuisance but would be manageable. Based on past experience, it is believed that as long as the street capacity is within 2,500 cars per hour of the number that leave the stadium, the problem is not too severe. However, the severity of the problem grows dramatically for each additional 1,000 cars that are added to the streets. 12 16 15 6. Stadium 8 Interstate 8.
Transcribed Image Text:Southwestern University (SWU) – Case study Southwestern University (SWU), located in the small town of Stephenville, Texas, is experiencing increased interest in its football program now that a big-name coach has been hired. The increase in season ticket sales for the upcoming season means additional revenues, but it also means increased complaints due to the traffic problems associated with the football games. When a new stadium is built, this will only get worse. Marty Starr, SWU's president, has asked the University Planning Committee to look into this problem. Based on traffic projections, Dr. Starr would like to have sufficient capacity so that 35,000 cars per hour could travel from the stadium to the interstate highway. To alleviate the anticipated traffic problems, some of the current streets leading from the university to the interstate highway are being considered for widening to increase the capacity. The current street capacities with the number of cars (in 1,000s) per hour are shown in Figure 11.34. Since the major problem will be after the game, only the flows away from the stadium are indicated. These flows include some streets closest to the stadium being transformed into one-way streets for a short period after each game with police officers directing traffic. Alexander Lee, a member of the University Planning Committee, has said that a quick check of the road capacities in the diagram in Figure 11.34 indicates that the total number of cars per hour that may leave the stadium (node 1) is 33,000. The number of cars that may pass through nodes 2, 3, and 4 is 35,000 per hour, and the number of cars that may pass through nodes 5, 6, and 7 is even greater. Therefore, Dr. Lee has suggested that the current capacity is 33,000 cars per hour. He has also suggested that a recommendation be made to the city manager for expansion of one of the routes from the stadium to the highway to permit an additional 2,000 cars per hour. He recommends expanding whichever route is cheapest. If the city chooses not to expand the roads, it is felt that the traffic problem would be a nuisance but would be manageable. Based on past experience, it is believed that as long as the street capacity is within 2,500 cars per hour of the number that leave the stadium, the problem is not too severe. However, the severity of the problem grows dramatically for each additional 1,000 cars that are added to the streets. 12 16 15 6. Stadium 8 Interstate 8.
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