Sony and Zenith must each decide which technology to utilize in building their 2019 model high definition television (HDTV) sets: either Alpha technology or Beta technology. Sony has a technological advantage in using Alpha technology and Zenith has a technological advantage in using Beta technology. The payoff table below shows the profit outcomes for both firms in the various possible technology choice outcomes: Sony's technology Multiple Choice O does; does O Alpha $11, $10 $9, $8 $13, $15 Payoffs in billions of dollars of profits Suppose the technology decision will be made sequentially. Sony O Beta does; does not does not; does A does not; does not Zenith's technology Alpha $16, $12 C B Beta D (does, does not) possess a first-mover advantage, and Zenith (does, does not) possess a first-mover advantage

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