some other type of technology (you choose anything you can easily observe with the people around you). This existing product may be redesigned, or a completely new product may be created. To do the assignment,

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Author:Amos Gilat
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Chapter1: Starting With Matlab
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The aim of this prac is to practice data gathering. Assume that you have been employed to improve the user experience of an interactive product such as a smartphone app, a digital media player, a Blu-ray player, computer software, or some other type of technology (you choose anything you can easily observe with the people around you). This existing product may be redesigned, or a completely new product may be created. To do the assignment, find a group of people or a single individual prepared to be the user group. These could be your family, friends, peers, or people in a local community group.

For this assignment:

Identify the product here:

[1] Clarify the basic goal of improving the product by considering what this means in your circumstances. Watch the group (or person) casually to get an understanding of any issues that might create challenges for this activity and any information to help refine the study goals.

[3] Explain how you would use each of the three data gathering techniques: interview, questionnaire, and observation in your data gathering program. 

[1] Explain how your plan takes account of triangulation.

[1] Consider your relationship with the user group and create a simple informed consent form. You must attach the consent form to this assignment - do not put the text here.

Plan your data gathering program in detail:

[1] Decide what kind of interview to run and design a set of interview questions. List them here. Decide how to record the data, then acquire and test any equipment needed and run a pilot study. State what you learned/changed (in the interview questions) after the pilot. Do not list pilot data.

[1] Design a short questionnaire for your data gathering. Run a pilot study to check the questionnaire. You may list the questions here. Run a pilot and state what you learned/changed (in the questionnaire) after the pilot. Do not list pilot data.

[1] Decide whether to use direct or indirect observation and where on the outsider/insider spectrum should the observers be. Decide how to record the data, then acquire and test any equipment needed, run a pilot study, and state what you learned/changed (in how to conduct the observation) after the pilot. Do not list pilot data.

[1] Reflect on this experience and suggest what you would do differently next time.

Expert Solution
Step 1

Aim: To improve the banking applications

The applications can be 

  • Improved by adding features
  • redesigned
  • create a new

The data is collected by applying 3 methods:

  • Questionnaire
  • Interview
  • Observations

People involved in the current study can be:

  • Group of individuals
  • friends
  • family
  • peers
  • local community

 

Note: As the question contains multiple sub-parts according to the company guidelines first 3 will be solved.

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