Please give me details ans asap i will give you upward like? A major MNC in FMCG sector wants to launch its nutrition products in India. The Indian nutrition market is estimated to be US$1 billion. While traditionally Indians have been more of couch potatoes and not too concerned about their overall health and fitness, this trend has been undergoing a change in the last 4-5 years with thousands of Indians enrolling in marathons, gyms and health clubs to take care of their physical appearance as well as mental well-being. If Raj is appointed to conduct a research for the company, what are the steps he would follow for the research process? Justify. Explain steps in the research process- Identification of research question, research design, Literature review, data collection, analysis.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
100%

Please give me details ans asap i will give you upward like?

A major MNC in FMCG sector wants to launch its nutrition products in India. The Indian nutrition market is estimated to be US$1 billion. While traditionally Indians have been more of couch potatoes and not too concerned about their overall health and fitness, this trend has been undergoing a change in the last 4-5 years with thousands of Indians enrolling in marathons, gyms and health clubs to take care of their physical appearance as well as mental well-being. If Raj is appointed to conduct a research for the company, what are the steps he would follow for the research process? Justify.

Explain steps in the research process- Identification of research question, research design, Literature review, data collection, analysis. 

Expert Solution
Background

There are a plenty of available research approaches. However, which approach to use is dependent upon the kind of product, the industry, the respondents and many other factors.

These approaches can be used in both the applied and basic research purposes. Each research study that takes place is unique in its way as the problem addressed in the research is different, the situations in which they are carried out are different and so on.

steps

Step by step

Solved in 2 steps

Blurred answer
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning