Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Social Media is a form of media where people share pictures, post comments on various activities in the country and globally, and share their opinions about laws, rules & regulations, and other political aspects. Social media in the modern marketing phase is a must-have tool for marketing.
Today, it plays a crucial role as people follow celebrities, read their tweets, their comments influence their buying habits, etc. Social media initiates communication between distant people.
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