Social media is: * O Mass media O Personal media O Both mass and personal media O Neither O Other

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Social media is: *
O Mass media
O Personal media
O Both mass and personal media
O Neither
O Other
Transcribed Image Text:Social media is: * O Mass media O Personal media O Both mass and personal media O Neither O Other
Using relevant hashtags in your
captions and story are important
because they can increase your
reach (followers):
O True
O False
Transcribed Image Text:Using relevant hashtags in your captions and story are important because they can increase your reach (followers): O True O False
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Social Media is a form of media where people share pictures, post comments on various activities in the country and globally, and share their opinions about laws, rules & regulations, and other political aspects. Social media in the modern marketing phase is a must-have tool for marketing.

Today, it plays a crucial role as people follow celebrities, read their tweets, their comments influence their buying habits, etc. Social media initiates communication between distant people. 

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