Social Interactions Consider two companies who advertise to attract the same customers. If neither company advertises the companies split the market. If both advertise they also split the market, but profits are ower, since each company must spend on advertising. But if one company advertises and the other does not, the one that advertises attracts customers from the other. The game is represented in the following table: Firm B Advertise Don't Advertise Advertise Firm A gets $3M Firm A gets $5 M Firm A Firm B gets $3 M Firm B gets $2 M Don't Advertise Firm A get $2 M Firm A gets $4 M Firm B gets $5 M Firm B gets $4 M

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
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60A-  What is the dominant strategy for Firm B? What is the dominant strategy for Firm A? Explain

Social Interactions
Consider two companies who advertise to attract the same customers. If neither company advertises the companies split the market. If both advertise they also split the market, but profits are
lower, since each company must spend on advertising. But if one company advertises and the other does not, the one that advertises attracts customers from the other. The game is
represented in the following table:
Firm B
Advertise
Don't Advertise
Advertise
Firm A gets $3 M
Firm A gets $5 M
Firm A
Firm B gets $3 M
Firm B gets $2 M
Don't Advertise
Firm A get $2 M
Firm A gets $4 M
Firm B gets $5 M
Firm B gets $4 M
Transcribed Image Text:Social Interactions Consider two companies who advertise to attract the same customers. If neither company advertises the companies split the market. If both advertise they also split the market, but profits are lower, since each company must spend on advertising. But if one company advertises and the other does not, the one that advertises attracts customers from the other. The game is represented in the following table: Firm B Advertise Don't Advertise Advertise Firm A gets $3 M Firm A gets $5 M Firm A Firm B gets $3 M Firm B gets $2 M Don't Advertise Firm A get $2 M Firm A gets $4 M Firm B gets $5 M Firm B gets $4 M
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