Sienna wants to create a business for homeless people. She wants to provide them with a place to stay, food, clothes, etc. How could she make this business succeed?
Sienna wants to create a business for homeless people. She wants to provide them with a place to stay, food, clothes, etc. How could she make this business succeed?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Sienna wants to create a business for homeless people. She wants to provide them with a place to stay, food, clothes, etc. How could she make this business succeed?
Expert Solution
Step 1
Business is defined as an economic activity that focuses on earning money and acquiring wealth through continuous production and distribution of goods and services. The term business is a much wider concept than commerce and trade, as it includes complex fields of commerce and industry such as manufacturing industries, processing industries, banking and insurance sector, transportation services and so on.
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