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SHOPPING MALL CORAL GABLES HOUSE DOWNTOWN Rent D C A Walk-in traffic B A D Distance from existing stores A B.

SHOPPING MALL CORAL GABLES HOUSE DOWNTOWN Rent D C A Walk-in traffic B A D Distance from existing stores A B.

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Katie Reynolds owns two exclusive women's clothing
stores in Miami. In her plan to expand to a third location,
she has narrowed her decision to three sites- one in a downtown
office building, one in a shopping mall, and one in an
old Victorian house in the suburban area of Coral Gables. She
feels that rent is absol utely the most importa nt factor to be
considered, although walk-in traffic is 90% as important as
rent. Further, the more distant the new store is from her two
existing stores, the better. She weights this factor to be 80%
as important as walk-in traffic. Katie developed the following
table, in which she graded each site from A to D, with A being
best. Which site is preferable?                         
SHOPPING MALL CORAL GABLES HOUSE DOWNTOWN Rent D C A Walk-in traffic B A D Distance from existing stores A B.
Transcribed Image Text:SHOPPING MALL CORAL GABLES HOUSE DOWNTOWN Rent D C A Walk-in traffic B A D Distance from existing stores A B.
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