Shannon's currently boasts a customer base of 1,750 customers that frequent the brewhouse on average twice per month and spend $30 per visit. Shannon 's current variable cost of goods sold is 50% of sales. The customer base is growing at the rate of 3% per month with a customer retention rate of 0.73%, based on data collected from its website and an analysis of credit card receipts. It's current cost of capital for borrowing and investing is about 12% per year. What is Shannon's approximate CLV for its average customer? Compute your answer to the nearest penny.
Shannon's currently boasts a customer base of 1,750 customers that frequent the brewhouse on average twice per month and spend $30 per visit. Shannon 's current variable cost of goods sold is 50% of sales. The customer base is growing at the rate of 3% per month with a customer retention rate of 0.73%, based on data collected from its website and an analysis of credit card receipts. It's current cost of capital for borrowing and investing is about 12% per year. What is Shannon's approximate CLV for its average customer? Compute your answer to the nearest penny.
Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
Problem 1PS
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Transcribed Image Text:Shannon's currently boasts a customer base of 1,750 customers that frequent the brewhouse on average twice per month and spend
$30 per visit. Shannon 's current variable cost of goods sold is 50% of sales. The customer base is growing at the rate of 3% per
month with a customer retention rate of 0.73%, based on data collected from its website and an analysis of credit card receipts. It's
current cost of capital for borrowing and investing is about 12% per year. What is Shannon's approximate CLV for its average
customer? Compute your answer to the nearest penny.
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