Segment analysis for a service company Charles Schwab Corporation (SCHW) is one of the more innovative brokerage and financial service companies in the United States. The company recently provided information about its major business segments as follows (in millions):   Investor Services Advisor Services Revenues $5,411   $2,067   Operating income 2,031   962   Depreciation 180   54     a.  The Investor Services  segment serves the retail customer, you and me. These are the brokerage, Internet, and mutual fund services used by individual Investors. The Advisor Services  segment includes the same services provided for financial institutions, such as banks, mutual fund managers, insurance companies, and pension plan administrators. b.  Indicate whether the following costs are a “Variable Cost” or a “Fixed Cost” in the “Investor Services” segment. 1. Commissions to brokers Variable Cost  2. Fees paid to exchanges for executing trades Variable Cost  3. Depreciation on brokerage offices Fixed Cost  4. Transaction fees incurred by Schwab mutual funds to purchase and sell shares Variable Cost  5. Property taxes on brokerage offices Fixed Cost  6. Depreciation on brokerage office equipment, such as computers and computer networks Fixed Cost  7. Advertising Variable Cost  c.  Estimate the contribution margin for each segment, assuming depreciation represents the majority of fixed costs.   Investor Services (in millions) Advisor Services (in millions) Estimated contribution margin

Survey of Accounting (Accounting I)
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Chapter12: Differential Analysis And Product Pricing
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Segment analysis for a service company

Charles Schwab Corporation (SCHW) is one of the more innovative brokerage and financial service companies in the United States. The company recently provided information about its major business segments as follows (in millions):

  Investor
Services
Advisor
Services
Revenues $5,411   $2,067  
Operating income 2,031   962  
Depreciation 180   54  

 

a.  The Investor Services  segment serves the retail customer, you and me. These are the brokerage, Internet, and mutual fund services used by individual Investors. The Advisor Services  segment includes the same services provided for financial institutions, such as banks, mutual fund managers, insurance companies, and pension plan administrators.

b.  Indicate whether the following costs are a “Variable Cost” or a “Fixed Cost” in the “Investor Services” segment.

1. Commissions to brokers Variable Cost 
2. Fees paid to exchanges for executing trades Variable Cost 
3. Depreciation on brokerage offices Fixed Cost 
4. Transaction fees incurred by Schwab mutual funds to purchase and sell shares Variable Cost 
5. Property taxes on brokerage offices Fixed Cost 
6. Depreciation on brokerage office equipment, such as computers and computer networks Fixed Cost 
7. Advertising Variable Cost 

c.  Estimate the contribution margin for each segment, assuming depreciation represents the majority of fixed costs.

  Investor Services
(in millions)
Advisor Services
(in millions)
Estimated contribution margin    

d.  If Schwab decided to sell its “Advisor Services” accounts to another company, estimate how much operating income would decline under the following assumptions.

Assume the fixed costs that serve Advisor investors would not be sold but would be used by the other sector: _________
Assume the fixed assets were “sold”: _________

Chapter 25
еBook
a. The Investor Services v
segment serves the retail customer, you and me. These are the brokerage, Internet, and mutual fund services used by individual Investors. The
Advisor Services v segment includes the same services provided for financial institutions, such as banks, mutual fund managers, insurance companies, and pension plan administrators.
b. Indicate whether the following costs are a "Variable Cost" or a "Fixed Cost" in the "Investor Services" segment.
1. Commissions to brokers Variable Cost v
2. Fees paid to exchanges for executing trades Variable Cost v
3. Depreciation on brokerage offices Fixed Cost v
4. Transaction fees incurred by Schwab mutual funds to purchase and sell shares Variable Cost v
5. Property taxes on brokerage offices Fixed Cost v
6. Depreciation on brokerage office equipment, such as computers and computer networks Fixed Cost v
7. Advertising Variable Cost v
c. Estimate the contribution margin for each segment, assuming depreciation represents the majority of fixed costs.
Investor Services
Advisor Services
(in millions)
(in millions)
Estimated contribution margin
2,211 V
1,016 V
d. If Schwab decided to sell its "Advisor Services" accounts to another company, estimate how much operating income would decline under the following assumptions.
Assume the fixed costs that serve Advisor investors would not be sold but would be used by the other sector: $
million
Assume the fixed assets were "sold": $
million
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Transcribed Image Text:Chapter 25 еBook a. The Investor Services v segment serves the retail customer, you and me. These are the brokerage, Internet, and mutual fund services used by individual Investors. The Advisor Services v segment includes the same services provided for financial institutions, such as banks, mutual fund managers, insurance companies, and pension plan administrators. b. Indicate whether the following costs are a "Variable Cost" or a "Fixed Cost" in the "Investor Services" segment. 1. Commissions to brokers Variable Cost v 2. Fees paid to exchanges for executing trades Variable Cost v 3. Depreciation on brokerage offices Fixed Cost v 4. Transaction fees incurred by Schwab mutual funds to purchase and sell shares Variable Cost v 5. Property taxes on brokerage offices Fixed Cost v 6. Depreciation on brokerage office equipment, such as computers and computer networks Fixed Cost v 7. Advertising Variable Cost v c. Estimate the contribution margin for each segment, assuming depreciation represents the majority of fixed costs. Investor Services Advisor Services (in millions) (in millions) Estimated contribution margin 2,211 V 1,016 V d. If Schwab decided to sell its "Advisor Services" accounts to another company, estimate how much operating income would decline under the following assumptions. Assume the fixed costs that serve Advisor investors would not be sold but would be used by the other sector: $ million Assume the fixed assets were "sold": $ million Feedback Check My Work Previous Next
Chapter 25
еВook
Segment analysis for a service company
Charles Schwab Corporation (SCHW) is one of the more innovative brokerage and financial service companies in the United States. The company recently provided information about its major
business segments as follows (in millions):
Investor
Advisor
Services
Services
Revenues
$5,411
$2,067
Operating income
2,031
962
Depreciation
180
54
a. The Investor Services v segment serves the retail customer, you and me. These are the brokerage, Internet, and mutual fund services used by individual Investors. The
Advisor Services v segment includes the same services provided for financial institutions, such as banks, mutual fund managers, insurance companies, and pension plan administrators.
b. Indicate whether the following costs are a "Variable Cost" or a "Fixed Cost" in the "Investor Services" segment.
1. Commissions to brokers Variable Cost v
2. Fees paid to exchanges for executing trades Variable Cost v
3. Depreciation on brokerage offices Fixed Cost v
4. Transaction fees incurred by Schwab mutual funds to purchase and sell shares Variable Cost v
5. Property taxes on brokerage offices Fixed Cost v
6. Depreciation on brokerage office equipment, such as computers and computer networks Fixed Cost v
7. Advertising Variable Cost v
c. Estimate the contribution marain for each seament. assumina depreciation represents the maiority of fixed costs.
Check My Work
Previous
Next
Transcribed Image Text:Chapter 25 еВook Segment analysis for a service company Charles Schwab Corporation (SCHW) is one of the more innovative brokerage and financial service companies in the United States. The company recently provided information about its major business segments as follows (in millions): Investor Advisor Services Services Revenues $5,411 $2,067 Operating income 2,031 962 Depreciation 180 54 a. The Investor Services v segment serves the retail customer, you and me. These are the brokerage, Internet, and mutual fund services used by individual Investors. The Advisor Services v segment includes the same services provided for financial institutions, such as banks, mutual fund managers, insurance companies, and pension plan administrators. b. Indicate whether the following costs are a "Variable Cost" or a "Fixed Cost" in the "Investor Services" segment. 1. Commissions to brokers Variable Cost v 2. Fees paid to exchanges for executing trades Variable Cost v 3. Depreciation on brokerage offices Fixed Cost v 4. Transaction fees incurred by Schwab mutual funds to purchase and sell shares Variable Cost v 5. Property taxes on brokerage offices Fixed Cost v 6. Depreciation on brokerage office equipment, such as computers and computer networks Fixed Cost v 7. Advertising Variable Cost v c. Estimate the contribution marain for each seament. assumina depreciation represents the maiority of fixed costs. Check My Work Previous Next
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