Using the Chop – Shop approach (or Break-up Value Approach), assign a value for Cranberry Ltd whose stock is current trading at a total Market Price of € 14 million. For Cranberry Ltd, the accounting data set forth three business segments: Consumer Wholesale Retail and General Centers, Data for The Firm’s three segments are as follows – Business Segment Segment Sales Segment Assets Segment Operating Income Wholesale Retail General € 2,25,000 € 7,20,000 € 25,00,000 € 7,00,000 € 6,00,000 € 40,00,000 € 175,000 € 2,50,000 € 7,00,000   Industry data for “Pure – Play” Firms have been compiled and are summarized as follows- Business Segment Capitalization / Sales Capitalization / Assets Capitalization / Operating Income Wholesale Retail General 1.85 .20 .80 2.70 1.70 2.70 9.00 8.00 4.00

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4) Using the Chop – Shop approach (or Break-up Value Approach), assign a value for Cranberry Ltd whose stock is current trading at a total Market Price of € 14 million. For Cranberry Ltd, the accounting data set forth three business segments: Consumer Wholesale Retail and General Centers, Data for The Firm’s three segments are as follows –

Business Segment

Segment Sales

Segment Assets

Segment Operating Income

Wholesale

Retail

General

€ 2,25,000

€ 7,20,000

€ 25,00,000

€ 7,00,000

€ 6,00,000

€ 40,00,000

€ 175,000

€ 2,50,000

€ 7,00,000

 

Industry data for “Pure – Play” Firms have been compiled and are summarized as follows-

Business Segment

Capitalization / Sales

Capitalization / Assets

Capitalization / Operating Income

Wholesale

Retail

General

1.85

.20

.80

2.70

1.70

2.70

9.00

8.00

4.00

 

    

 

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