Scenario: Suppose participants complete an experiment where ads are presented subliminally during a task (e.g., Pepsi ads are flashed at a very fast rate during movie ads). Participants are then given a recognition test for images of the ads, where two images are presented and participants must choose which one of the two was presented earlier. Both men and women (18 of each gender) participate in the study, and the researcher predicts that recognition accuracy (0 — 100%) will differ based on gender. Question: What is the most appropriate statistical test to conduct given this scenarion?
Scenario: Suppose participants complete an experiment where ads are presented subliminally during a task (e.g., Pepsi ads are flashed at a very fast rate during movie ads). Participants are then given a recognition test for images of the ads, where two images are presented and participants must choose which one of the two was presented earlier. Both men and women (18 of each gender) participate in the study, and the researcher predicts that recognition accuracy (0 — 100%) will differ based on gender. Question: What is the most appropriate statistical test to conduct given this scenarion?
Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
Section: Chapter Questions
Problem 1TY
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Scenario: Suppose participants complete an experiment where ads are presented subliminally during a task (e.g., Pepsi ads are flashed at a very fast rate during movie ads). Participants are then given a recognition test for images of the ads, where two images are presented and participants must choose which one of the two was presented earlier. Both men and women (18 of each gender) participate in the study, and the researcher predicts that recognition accuracy (0 — 100%) will differ based on gender. Question: What is the most appropriate statistical test to conduct given this scenarion?
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