Sankar owns a pet furniture business but he wants to grow his business and increase sales and profits. He plans to create a pet fashion line. People love and support Sankar's business because all of the products (e.g, dog beds, crates, cat towers) are manufactured locally in Bellingham, creating jobs for the community. He doesn't want to hire new staff as he doesn't have a lot of money, but he thinks he might have to. Rather than developing a pet fashion line, which of the following alternatives can you suggest to Sankar? O Sankar should use a market penetration strategy. O Sankar should hire a marketing company to help him promote his products. Sankar should outsource his company's jobs to cut costs. O Sankar should consider selling his business to a larger pet food company. O Sankar should use cannibalization strategy.

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
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Sankar owns a pet furniture business but he wants to grow his business and increase sales and profits. He plans to create a pet fashion line. People
love and support Sankar's business because all of the products (e.g., dog beds, crates, cat towers) are manufactured locally in Bellingham, creating jobs
for the community. He doesn't want to hire new staff as he doesn't have a lot of money, but he thinks he might have to. Rather than developing a pet
fashion line, which of the following alternatives can you suggest to Sankar?
Sankar should use a market penetration strategy.
O Sankar should hire a marketing company to help him promote his products.
Sankar should outsource his company's jobs to cut costs.
O Sankar should consider selling his business to a larger pet food company.
O Sankar should use cannibalization strategy.
Transcribed Image Text:Sankar owns a pet furniture business but he wants to grow his business and increase sales and profits. He plans to create a pet fashion line. People love and support Sankar's business because all of the products (e.g., dog beds, crates, cat towers) are manufactured locally in Bellingham, creating jobs for the community. He doesn't want to hire new staff as he doesn't have a lot of money, but he thinks he might have to. Rather than developing a pet fashion line, which of the following alternatives can you suggest to Sankar? Sankar should use a market penetration strategy. O Sankar should hire a marketing company to help him promote his products. Sankar should outsource his company's jobs to cut costs. O Sankar should consider selling his business to a larger pet food company. O Sankar should use cannibalization strategy.
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