It is known that The New York Times’ circulation is 731,500 print copies. You publish three advertisements in the NYT a week and run your campaign for 12 weeks. What are the total audience impressions (TAI) you can get over the period of 12 weeks?

It is known that The New York Times’ circulation is 731,500 print copies. You publish three advertisements in the NYT a week and run your campaign for 12 weeks. What are the total audience impressions (TAI) you can get over the period of 12 weeks?

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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