Group A (sales per week) 1.55 million Group B (sales per week) 1.50 million Volume of sales before the 10% discount Volume of sales after the 10% 1.65 million 1.70 million discount a. Using the midpoint method, calculate the price elasticities of demand for group A and group B.

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Author:NEWNAN
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Chapter1: Making Economics Decisions
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Question: Amazon.com, the online bookseller, wants to increase its total revenue. One strategy is
to offer a 10% discount on every book it sells. Amazon.com knows that its customers can be divided
into two distinct groups according to their likely responses to the discount. The accompanying table
shows how the two groups respond to the discount.
Group A
(sales per week)
1.55 million
Group B
(sales per week)
1.50 million
Volume of sales before the 10%
discount
Volume of sales after the 10%
discount
1.65 million
1.70 million
a. Using the midpoint method, calculate the price elasticities of demand for group A and group B.
Transcribed Image Text:Question: Amazon.com, the online bookseller, wants to increase its total revenue. One strategy is to offer a 10% discount on every book it sells. Amazon.com knows that its customers can be divided into two distinct groups according to their likely responses to the discount. The accompanying table shows how the two groups respond to the discount. Group A (sales per week) 1.55 million Group B (sales per week) 1.50 million Volume of sales before the 10% discount Volume of sales after the 10% discount 1.65 million 1.70 million a. Using the midpoint method, calculate the price elasticities of demand for group A and group B.
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