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S.w.O.T KFC P Ramlee Burger: Strengths • Strong brand image • domination in Malaysia market Easy production Weaknesses Limited time sale Opportunities Innovative product in burger market Huge Ramlee fan target market Threats • No threats. Since it is a limited time sale. Mcdonalds Spicy Chicken: Strengths • Strong brand image • Unique tasty product • Technology use Weaknesses Unhealthy food Supply chain disruptions Opportunities • Huge consumer market Vegetarian market Threats High competition

S.w.O.T KFC P Ramlee Burger: Strengths • Strong brand image • domination in Malaysia market Easy production Weaknesses Limited time sale Opportunities Innovative product in burger market Huge Ramlee fan target market Threats • No threats. Since it is a limited time sale. Mcdonalds Spicy Chicken: Strengths • Strong brand image • Unique tasty product • Technology use Weaknesses Unhealthy food Supply chain disruptions Opportunities • Huge consumer market Vegetarian market Threats High competition

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Elaborate each of swot analysis below.

S.w.O.T KFC P Ramlee Burger: Strengths Strong brand image domination in Malaysia market • Easy production Weaknesses Limited time sale Opportunities Innovative product in burger market Huge Ramlee fan target market Threats No threats. Since it is a limited time sale. Mcdonalds Spicy Chicken: Strengths Strong brand image Unique tasty product • Technology use Weaknesses Unhealthy food Supply chain disruptions Opportunities Huge consumer market Vegetarian market Threats High competition
Transcribed Image Text:S.w.O.T KFC P Ramlee Burger: Strengths Strong brand image domination in Malaysia market • Easy production Weaknesses Limited time sale Opportunities Innovative product in burger market Huge Ramlee fan target market Threats No threats. Since it is a limited time sale. Mcdonalds Spicy Chicken: Strengths Strong brand image Unique tasty product • Technology use Weaknesses Unhealthy food Supply chain disruptions Opportunities Huge consumer market Vegetarian market Threats High competition
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